The
word has finally gone out. Last month, VAIO had finally released the full
update announcement of its new product line as an independent brand. At the
forefront of the company's advertising campaign is restoring the VAIO Z Series
of high-end, high-performance notebooks. The company introduced two new models,
the new VAIO Z laptop and, more interestingly, the VAIO Z Canvas, which is of
course discussed in this article.
But
what brings us the upcoming VAIO Z Canvas? Would it be different than the
Samsung Galaxy Note 10? How is it different from another hybrid 2-in-1 PC? And
do you finally want one? Probably and here are some reasons why. We all know
that the concepts of high-end tablets, which are geared towards productivity,
are hardly new. Take, for example, the Asus (TPE: 2357) EEE Slate EP121. It's a
world-class tablet with excellent overall performance designed for PC-level
productivity in the new 2011 tablet year. Despite all the benefits, however, it
has never prevailed; at least it has never been popular to establish tablets as
established hardcore productivity devices. Fast forward to 2015, times when
tablets are now much better and have one to own than normal. In a market where
hybrid 2-in-1 systems are already prevalent, the VAIO Z Canvas could eventually
find its place as a high-end productivity tablet. No clunky Windows 7 touch
surfaces anymore and say hello to optimize the hardware. If you think that VAIO
Tap 11 was already amazing, then VAIO Z Canvas advertising is probably more
than just about proving it.
A portable office in its own right:
The
VAIO Z Canvas is being promoted as one of the two new "Monster PCs"
by VAIO. It was purposely designed and promoted as a product that is equally
desirable for business people, artists and occasional users alike. It shows its
"Z Engine," an undisclosed combination of a Core i7 Haswell processor
and an Iris Pro graphics card. In conjunction with some other hardware adjustments,
such as the reduction of screen parallax, the user is to give the user the
feeling that he feels on paper rather than on a hard graphics tablet. Normally,
the tablet option for 2-in-1 PCs is designed for occasional use. However, the
company is pushing the productivity of tablet mode and even trying to prove its
value as creativity. Drawing? How it actually works is, of course, another
matter in itself, as that assessment depends solely on how it has been
implemented so far.
We
have mentioned that the main selling point of the VAIO Z Canvas is productivity
and creativity. How can you promote this better than selling this high quality
unit as a canvas? In his latest presentation, it says: "Tablets offer
something", whether it's information, data or multimedia, but
"creates a blank, open canvas". The user himself provides the
information, data or multimedia. It works not only as a laptop (for paperwork)
and as a tablet (for data management), but can also be used for various graphic
work, according to the company. Rather, they place great emphasis on pro-level
functionality, which also drives companies such as Samsung and Asus into their
2-in-1 hybrids and high-end tablets. The product is based on the concept of a
convertible and portable digital sketchbook that offers users an experience
that is not supposed to be different from an actual digital art office. Let's
be honest. Even during the VAIO brand under Sony (TYO: 6758), the Z Series
always ended with a critical factor: its interior and price did not add up.
Potential consumers are usually difficult to justify their premium price, and
those who own one usually have never bought it in terms of profitability or
optimization.
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