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Smartphones have been integrated into every aspect of our lives, enabling faster data networks, more intuitive mobile phones, and smarter application development. The popularity of the over-the-top application will continue to force operators to shift their revenue from traditional voice and SMS services to data revenue. E-mail applications will continue to be a popular medium for personal and business communication.

Mobile consumers are also using their smartphone for more video calls and Cisco predicts that by 2021, global IP video traffic will account for 82% of total Internet traffic. When looking at age groups, 25- to 45-year-olds prefer to spend more time on short videos and news, while people aged 16-24 are more likely to spend time listening to music and TV and are least likely to read the news. While Google and Facebook are still the main platforms for short video content, the platforms developed by telecommunications companies, such as Econets Kwese and Cell C's Black, have begun to focus on sports, local production and user-generated content.

In terms of application usage, the most common use for children aged 16 to 24 is playing music, while users aged 25 to 34 and 35 to 45 are mainly using navigation and traffic update applications. Given the over-reliance on applications and the speed with which they work, LG ensures that mobile processors can handle multiple applications simultaneously. The LG G7 ThinQ features the Octa-core Qualcomm Snapdragon 845 processor, which keeps pace with the most prolific multiplayer games that simultaneously open multiple applications.

More than a third of consumers worldwide said they had checked their phones within five minutes of getting up in the morning, and 20% of them checked their phones more than 50 times a day. There is no doubt that mobile phones have become an integral part of our lives, and individuals and families are paying attention to how they can handle the use, with 47% of respondents believing that their partners are using cell phones too much and 27% of parents think so Children use their cell phones too much. 69% of consumers use mobile phones for watching TV, 41% say they use mobile phones when talking to friends and family, and 15% agree to use mobile phones while driving.

The rise of smartphones has increased. The Netherlands, Norway, Ireland and Luxembourg are on the list of countries with a threshold of more than 90%, and South Africa has joined them, as 93% of the population have access to smartphones at all times. As smartphone penetration reaches an unprecedented level, manufacturers like LG will continue to develop innovative features and products to ensure that smartphones grow as fast as consumers and users are at the forefront of technology advances.

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