In
the modern age, smartphones have become the absolute foundation of our
lifestyle, so our smartphones have basically become an extension of our
personality. Just like the personality, different people value different smartphone designs and
features. This is most evident in a mobile operating system that you
choose.
Most
people are Google Android enthusiasts or hardcore Apple iOS fans. These two
groups of fans have traditionally been very loyal to their platform, but new
data from Merrill Lynch Global Research seem to indicate that a significant
number of Android fans will soon rebel on the green pasture of the iPhone.
Gather
data by examining more than 32,000 smartphone users using a variety of devices.
According to the data, Apple currently has the best brand loyalty in its user
base, and 70% of Apple users are more willing to buy Apple's next smartphone.
Far from Huawei, 54% of customers are more willing to buy Huawei smartphones
again. Android heavyweight Samsung ranked third with 53% user loyalty.
Only
about 42% of Google Pixel's users are ready to buy Google's next smartphone
again. If you consider that Google brings the Pixel smartphone as the most
advanced Android experience on the market, that's a bit surprising. So it seems
that Android users are not as loyal as people think. The data also seems to
indicate that the decline in customer loyalty is due to the appeal of the Apple
iPhone.
In
addition to the brands currently used, Apple is the preferred smartphone for
most Android users. In fact, 25% of HTC smartphone users can buy an iPhone.
That's almost 34% of HTC smartphones you want to buy again. Even among
Samsung's biggest competitors, Samsung's user base, 19% prefer an iPhone. No
other brand except Apple can enjoy this popularity and appeal in the Android
community.
According
to IDC, Apple controlled 12.1% of the smartphone market share in the second
quarter of 2018, which is only marginally above the market share of 11.8% in
the second quarter of 2017. An explanation for this is the data in the Merril
Lynch report does not take into account the price level of the smartphone and
its relevance for desirability. High-end smartphones are of course more popular
and attract potential buyers. Apple's product portfolio is certainly at the
high end of the price range, and most of its devices are considered high-end
products.
On
the other hand, Android devices come in many different styles, from less than $
100 to $ 800. Users with a lower-end Android device are more likely to need
high-end Apple devices than users with Android-enhanced devices. This theory is
also in line with the 2015 Ericsson report, which states that "most
smartphone users are still loyal to their operating systems" and high-end
models tend to choose the same new model from users of the same vendor not from
users of low-end products.
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