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HTC is likely to do what analysts do not say this year: launch a new high-end smartphone. The Taiwanese developer, responsible for developing some of the world's first Android phones, has generated revenue. Employees and customers have been going back since 2015. Thin marketing and a decline in research and development activities in the face of growing competition have made HTC, experts said. The company, led by one of Taiwan's richest families, Cher Wang, will launch a handful of high-end series phones in 2019, but this is not necessarily part of the U Series, which has dominated the portfolio since 2017 say analysts who follow the company.

The only high-end phone, if this is the actual number of releases this year, is likely to have features that include artificial intelligence, use blockchain technology, and work with 5G, industry analysts believe. HTC's Exodus model, which was released last year with crypto currency trading features, may have already set this stage. HTC is planning no HTC U13 or "variant" this year, based on the 2017 and 2018 U-Series flagship phones, according to the XDA Developers news and data website. The flagship handsets of the U series in 2017 were a "flop" and led to an even "rougher" 2018. Nevertheless, they are not ready with smartphones, says the comment. "The company plans to continue to release new phones during 2019.

The company will seek to keep pace with mainstream Chinese brands for Android phones due to lack of R & D resources, said Eddie Han, senior industry analyst at the Market Intelligence & Consulting Institute in Taipei. "Compared to years in the past, HTC appears to be entering a relative niche market, such as custom phones and blockchain phones, and is very likely to remain in the non-mainstream business in the future," says Han.

The list of recent losses from HTC goes on and on, but above all, the company said in July that it would lay off about a fifth of its total workforce. Three years ago, 2,300 jobs were cut and dropped from the Taipei blue chip stock index. The manufacturer reported a net loss of $ 546 million for 2017, the third consecutive year of no profit. Most recently, HTC recorded a net loss of $ 85 million in the third quarter of last year. The challenge for HTC is that it does not have enough "strong" markets it can rely on, "says Kaur." Even when it comes to competitive cell phones with excellent specifications and pricing, comebacking will be very difficult to start and work on his brand and sales again. HTC still battles for a bigger share of the smartphone market in China and China. Example of development in Asia: HTC's representatives refused to comment on their product releases for 2019.

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