The company's CEO said Sony has no plans to close its mobile
business because it has high hopes for the benefits of the future of 5G.
Despite the fierce competition between Apple and Samsung market leaders,
Kenichiro Yoshida, who took over from Hirai Kazuo in February, rejected the
idea of shutting down Sony's mobile division. "We want to make the
entire brand hardware money stable in the long run, and I think it's better to
have a portfolio," he said at the IFA Roundtable, a technology exhibition.
Europe's largest.
Although Sony has hit a record 351 billion yen (£ 2.5bn) in
profits for the last three months of last year, it acknowledged in May that it
could not quickly improve its mobile product line. , this has damaged its
intelligence. Sony said it sold about 2 million mobile devices in the second
quarter of this year, down 27% from 3.4 million in the same period last year.
It sold a total of 13.5 million handsets in 2017, compared with 33 million in
2012 and is expected to reach 9 million by the end of 2018. However, the
emergence of the next generation the follow-up of the 5G mobile connection can
make this field feasible. Mr. Yoshida said that wealth is around. 5G is very
important to us as Sony is a rich content provider: games, music and video
content. 5G is the fifth generation of the mobile Internet, which will
accelerate download and download speeds ultra-fast, currently capable of 10 to
20 times, but at least until 2019 is impossible in the UK or out Eyes in other
countries.
Mr. Yoshida explained that there are three issues with 5G,
namely high bandwidth, low latency and market. This is very important for our
branded electronics, so we need to capture it. He added that this is why we are
committed to mobile space. At the show, Sony unveiled a new flagship
smartphone, the Sony Xperia XZ3, which combines the company's advanced TV
technology into a 6-inch screen of the device. It also introduced a new
noise-canceling headset called WH-1000MX3, WF-SP900 earphones, and FES Watch U.
Yoshida also abandoned Fortinet's multiplatform hopefulness
between PlayStation 4 and other communications and communication devices,
saying the game console company provided the best experience. "In the
field, our way of thinking is always that PlayStation is the best place to
play." I believe that Fortnite and the PlayStation 4 are the best
experience for the user, which is our belief, "he said. But, in fact, we
have opened some cross-platform games with computers and some other games, so
we make a decision based on the best user experience "This is our thinking
on multiple platforms." Competition with Nintendo and Microsoft Xbox is a
"healthy" situation, he added, adding that virtual reality experience
(VR) "has a lot of room for improvement," Sony has invested heavily
in PlayStation VR headphones business.
Sony has announced the launch of the Android 9.0 Pie update
for six Xperia smartphones. Sony smartphones will receive Android Pie updates
including the Xperia XZ2, the Xperia XZ2 Compact, the Xperia XZ2 Premium, the
Xperia XZ1, the Xperia XZ1 Compact and the Xperia XZ1 Premium. The company
plans to release an update from September to November. Sony has announced Xeria
XZ2, the most expensive smartphone, at Rs. 72,990. The company's first vanguard
has the first 4K HDR footage. This smartphone launches Android Oreo 8.0 and
comes with a 5.7-inch full HD + TRILUMINOS screen with a resolution of
1080x2160.
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